I’m Isabella + strategist + copywriter

My guiding principles ➘

Strategy

Make it simple.

Never stop asking questions.

Make it make sense for creatives.

Integrate creatives. What I do is for them.

Storytelling is key.

Be the expert. Dig deeper. Never stop researching.

Give creatives guidance so their vision makes sense.

The brief is ever-changing.

Strategy isn’t neutral. Give a point of view.

Make it relevant.

Read the brief.

Don’t prioritise strict grammar above audience relatability

Focus on benefits, not features.

Ask questions.

STORYTELLING!

Don’t overcomplicate the matter.

Be proud of your work. Feel and believe in it.

Align yourself with the brand.

Make a strong call to action.

Make it unique.

Make it relevant.