Pickathon 2025
Problem:
Up until now, Pickathon’s brand equity has been built on word of mouth. Older fans are engaged with the brand on social media, but Pickathon struggles to speak to a younger crowd. Because of rising costs, for Pickathon to continue providing the same high-quality and unique experience fans love, they need to boost ticket sales and attract new attendees. Young fans need to understand the value of a Pickathon experience.
Insights:
Missing out hurts more than spending the money to be there. Show that Pickathon 2025 is the FOMO event of summer.
Young music fans don’t just want to go to a festival - they want to be the first to discover it.
Ask:
Manage Pickathon's social media accounts. Develop a pop-up event at the Karl Miller Center at PSU to raise awareness among college students. Create and send newsletters and blog posts twice a week.
Client
Pickathon
Role
Senior Strategist and Copywriter
Agency
SW Agency (formerly FIR NW)
Media
Newsletter, Social Media (Instagram, TikTok, X, Facebook), Pop-up.
Check out the copy for the Pickthon Newsletter
Request from Pickathon: Make it weird and friendly. Keep our brand in mind.
All emails are sent and made in Mailchimp, so enjoy these PDFs.
Social Media Time!
Check out the captions I wrote!
PSU Pop-Up!
The PSU Pop-up is still up and running. So, more to come!
My role in this pop-up was to ensure that the consumers’ needs were being addressed. The insight revolves around FOMO. So, the creative team built a photo booth to attract people. At PSU, the most successful events always have a photo booth. The longest line for an event is for a photo booth. Tapping into the want of having an experience frozen in time, with the want to fit in, we came up with this pop-up.