Multnomah County Tobacco Prevention Program

Client

Multnomah County

Role

Junior Strategist

Agency

SW Agency (formerly FIR NW)

Media

Coming Soon (July 2025)

The Context

 Multnomah County Tobacco Prevention and Control is a health department that advocates against tobacco and nicotine use. Multco wants to increase LGBTQ+ support for a ban on flavored vape products, with an activation at PRIDE.

The Challenge

The LGBTQ+ community has historically been targeted with advertising by tobacco companies and also uses tobacco products at higher rates compared to straight/cisgender counterparts. Tobacco companies also have a history of sponsoring PRIDE events, which has made them seem like an ally. However, when lobbying and spending politically they lean conservative, and a lot of queer people don’t know this. Tobacco growing and plastic disposable vape products also have negative impacts on the environment. They really want to watch the world burn, in every applicable sense.

The Insight

A queer person doesn’t want to be someone who funds their oppressors.

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